Olga Kolomiiets

Outsourced CMO Services

Leadership that turns vision into velocity.
I plug in, align, and accelerate your growth as your outsourced CMO.

Let’s Work Together

I’ve been behind the scenes of these

Innovative Companies

Why founders and CMOs choose to

Work with Me

01.

Executive-Level Marketing Leadership

CMO-level insight without overhead, delay, or learning curve.

02.

Tailored Growth Strategy

 A roadmap built around your goals, market position, and future vision.

03.

Data-Driven Market Insights

In-depth research and analytics to drive smarter decisions.

04.

Full-Funnel Optimization

Strategy that aligns acquisition and retention — driving results across the entire customer journey.

05.

Team Alignment & Direction

Unifying marketing, sales, and product around shared KPIs and execution plans.

06.

Scalable Systems & Processes

 Building the marketing engine that grows with you — automated, efficient, measurable.

07.

Fast Market Readiness

Accelerated go-to-market plans for launches, pivots, or scaling initiatives.

08.

Innovation-Driven Growth Architecture

Solutions grounded in foresight and adaptability — engineered for scale and resilience.

Executive-Level Marketing Leadership

CMO-level insight without overhead, delay, or learning curve.

Tailored Growth Strategy

A roadmap built around your goals, market position, and future vision.

Data-Driven Market Insights

In-depth research and analytics to drive smarter decisions.

Full-Funnel Optimization

Strategy that aligns acquisition and retention — driving results across the entire customer journey.

Team Alignment & Direction

Unifying marketing, sales, and product around shared KPIs and execution plans.

Scalable Systems & Processes

Building the marketing engine that grows with you — automated, efficient, measurable.

Fast Market Readiness

Accelerated go-to-market plans for launches, pivots, or scaling initiatives.

Innovation-Driven Growth Architecture

Solutions grounded in foresight and adaptability — engineered for scale and resilience.

About Me

I’m Olga Kolomiiets.

CMO who empowers IT and technology firms to surpass their goals through collaborative, innovative solutions — delivering measurable ROI, scalability, and compliance, backed by 15+ years of hands-on experience.
As a seasoned digital marketing executive, I provide strategic leadership to B2B IT companies aiming to optimize their full marketing funnel — from positioning to lead generation and retention.

Read More

My mission is to promote human-centered marketing that communicates brand value ethically and sustainably.

CMO Cooperation Flow

Discuss Your Project

Onboarding

Integration into the company’s team and operational context.

Briefing

Collection of input data and initial business context.

Familiarization

Deep dive into the industry, niche, company structure, and product offering.

Strategy Revision

Audit of current marketing activities and development of a goal-oriented strategy.

Strategy Implementation

  • Reassessment of marketing team roles and workflows
  • Structuring the team to align with strategic objectives
  • Implementation of management tools and methodologies
  • Ensuring strategic alignment across all customer-facing functions (Service Delivery, Sales, Support, Product, Security, Legal, etc.)
  • Development and documentation of key marketing processes
  • Monitoring KPIs and goal metrics (ROI, ROMI, revenue, market share)

Scaling

Ongoing strategy updates, process optimization, and team development to support growth.

Services

Ongoing Service

Full-time/ Fractional CMO

Executive marketing leadership driving strategy, growth, and team alignment flexibly.

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Ongoing Services

Marketing Manager

Flexible marketing leadership delivering strategy, execution, and measurable results independently.

One-Time Service

Digital Marketing Strategy

Data-driven plan aligning channels, content, and campaigns for measurable growth.

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One-Time Service

Digital Marketing Audit

Comprehensive review of strategy, channels, performance, and growth opportunities.

One-Time Service

Content-Marketing Strategy

Plan and align content to attract, engage, and convert audiences.

Ongoing Service

SEO Services

Optimize website visibility, rankings, and traffic through tailored search strategies.

One-Time Service

Website Audit

Analyze site structure, performance, UX, and SEO to uncover improvements.

One-Time Service

SEO Audit

In-depth analysis of technical, on-page, and off-page SEO performance.

Ready to work with me?

If You’re Ready to Step into a Bigger Picture of Success, Let’s Talk.

As your Outsourced CMO, I bring clarity, structure, and executive-level insight to help your team achieve meaningful results.
Here’s what we can achieve together:

Strategic leadership aligned with your business goals
Scalable marketing frameworks built for growth
Data-driven decision-making and campaign optimization
Cross-functional team integration and alignment
Clear messaging that resonates with your target audience
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I’ve got hands-on experience across

90% of Marketing Functions

Strategy
SEO
PPC
Website Development
SEO Outreach
Youtube Instream Ads
Bing Ads
E-mail marketing
Amazon Book Marketing
Market Research
Analytics
Cookie Banner
SMM
Google Ads
Youtube Bumper Ads
Meta Ads
Influencer Marketing
Promo Video Production
Conference-Based Business Development
Branding
Content Marketing
Data Protection Compliance
Linkedin Ads
TikTok Ads
Quora Ads
Talent.com Ads
PR
Search Engine Reputation Management
Strategy
SEO
PPC
Website Development
SEO Outreach
Youtube Instream Ads
Bing Ads
E-mail marketing
Amazon Book Marketing
Market Research
Analytics
Cookie Banner
SMM
Google Ads
Youtube Bumper Ads
Meta Ads
Influencer Marketing
Promo Video Production
Conference-Based Business Development
Branding
Content Marketing
Data Protection Compliance
Linkedin Ads
TikTok Ads
Quora Ads
Talent.com Ads
PR
Search Engine Reputation Management

Domains of Expertise

AI & Machine Learning Software

FinTech

E-commerce

Academic Services

Customer Support

Payday Loans

Travel & Tourism

Data Labeling

Website Builders & SaaS Platforms

Tools I Work With

Monitoring & Reporting Tools

Mention
Clarity
BrandMentions
Socialblade
Buzzsumo

CRM, Email & Productivity Tools

HubSpot
Zoho
Mailchimp
Canva
WordPress
PipeDrive
Asana
Jira

Advertising Platforms

Google Ads
Microsoft Advertising
Quora Ads
TikTok Ads
Meta Ads
LinkedIn Ads

Analytics & SEO Tools

Google Analytics
SimilarWeb
Ahrefs
SEMrush
SE Ranking
Google Search Console
Google Tag Manager
Screaming Frog

Monitoring & Reporting Tools

Mention
Clarity
BrandMentions
Socialblade
Buzzsumo

CRM, Email & Productivity Tools

HubSpot
Zoho
Mailchimp
Canva
WordPress
PipeDrive
Asana
Jira

Advertising Platforms

Google Ads
Microsoft Advertising
Quora Ads
TikTok Ads
Meta Ads
LinkedIn Ads

Analytics & SEO Tools

Google Analytics
SimilarWeb
Ahrefs
SEMrush
SE Ranking
Google Search Console
Google Tag Manager
Screaming Frog

I’m Open to Long-Term Partnerships

I Partner with no More than Two Clients at a Time

Marketing Strategy Contents

Led by an experienced digital marketing executive, my services help align your marketing with business growth targets.

BlockWhy it matters
Analysis of main external factors that can influence your business.Political, economic, social, technological, legal, and environmental: each of these factors can represent opportunities and threats to your organization.
Identification of structural and cyclical changes in the market.Adjust your products to maintain competitiveness and relevance. Identify these changes to understand their impact on business growth or decline, and to explain fluctuations in orders from specific countries, audiences, industries, periods etc.
Identification the market by pace of changes: stable, dynamic, turbulent.Understanding how often to revise strategies, analyse competitors, set the duration of strategies, and schedule their implementation. Understanding reasons of business growth or decline and explanation of order fluctuations.
Analysis of future and current market trends.Understand possible decline or growth of the company which can be associated with the following or ignoring trends. Open new areas of improvement for your product.
BlockWhy it matters
Identification if the market is declining, stagnating or growingAllocate resources based on market growth or decline. Adapt products to market conditions. Use market trends to mitigate risks. Adjust marketing to align with consumer behaviour. Inform strategies for market share or loyalty. Guide investments based on market potential.
Market needs; target market audiences; market competition; product and service categories/segments; profitable countries, sectors, and industries, etc.Tailor products or services to meet market demands; Leverage competitive landscape insights to differentiate and identify strategic partnerships. Focus efforts on the most profitable sectors and industries to optimize resource allocation and maximize returns. Develop pricing strategies based on regional willingness to pay and service value to maximize revenue.
Competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of customers, threat of substitute products or services.High intensity may lead to price wars and innovations. Strategize on differentiation and customer loyalty. Evaluate market entry ease; barriers like start-up costs and brand loyalty affect threat levels. Acknowledge customer influence on pricing; Identify risks from substitutes to drive innovation and product stickiness.
Selection criteria for our competitors, compiling matrix of all possible competitors, defining direct and indirect competitors.Competitor mapping helps track competition, highlight key players in the market.
Deep analysis of 5 direct competitors in comparison with your company. Light analysis of indirect competitors for interesting strategic and tactical ideas.To understand competitors’ goals, identify their strategies, and comprehend their moves and next steps. Knowing this, we can plan our own.
Analysis of consumer’s behaviour, values, trends. Generational marketing aspects.It will help to understand their behaviour and feelings and adapt brand’s communications, product/service and communication channels to their needs.
BlockWhy it matters
Identification of important resources for the successful realization of product/service: men, money, machines, materials, markets, brand positioning, patents, customer loyalty, technologies. Analysis of current state of resources availability.Find weak points that prevent company from moving forward. Understanding the full spectrum of available resources, both tangible and intangible, allows a company to allocate them more efficiently. Make informed decisions about where to invest and how to position yourself in the market. Better understand company’s unique strengths and how you can leverage them against competitors.
Analysis of competitors’ advantages and defining the competitive advantages of your company based on material and non-material resources.Define your company’s competitive disadvantage, competitive parity, temporary competitive advantage, unused competitive advantage, long-term competitive advantage. Troubleshoot and take a stronger position than the competitors for the consumer.
Analysis of competitors’ service/product portfolio, revision of your company’s portfolio.It will help:
defining the role of the product in the portfolio and identifying potential with subsequent sales target setting;
allocation of budgetary resources among products;
launching/phasing out (expansion/optimization) of products.
Analysis of brand presence and health in comparison with your direct competitors.It helps to understand how developed your brand is, discover points of improvement and state brand goals. Also we will find out the best channels and approaches for promoting the brand.
Analysis and classification of obtained information based on microanalysis, macroanalysis and your company’s audit.It helps to figure out main work directions relying on strengths and weaknesses of your company and market threats and opportunities.
BlockWhy it matters
Identifying the best possible strategy in respect to the current and new markets, as well as with existing and new product.Understand if focus on expanding the existing markets, developing new markets, enhancing product lines, or creating entirely new products.
Vision, mission, company goals review with recommendations. Review and update of marketing goals.Define the company’s purpose and primary objectives. Setting long-term direction and marketing objectives that are not just about immediate gains but also about advancing towards this future state.
Identifying segmentation criteria. Prioritizing the most attractive target segments. Ideal company profile creation. PoC analysis. Discovering main rejections and covering them.More efficient targeting by focusing resources on the segments most likely to respond positively to the company’s offerings. Tailoring marketing messages to resonate more deeply with each specific segment.
Revision of company’s brand positioning with comparison to competitors’ ones. Update of brand positioning. Review/development brand architecture.Understanding what makes the brand unique compared to competitors, focusing on strengths and key attributes that appeal to the target market. Capturing attention and fostering customer loyalty.
BlockWhy it matters
Analysis of physical and non-material characteristics: design, quality, technologies, advantages, branding, services, warranty; conception review; market research; business resources review & investments; development stage; launch stage; package.Analysis of these aspects help ensure that the product is well-designed, meets market demands, utilizes resources efficiently, and is supported by effective marketing strategies.
Revision of tone of voice and visual identic on different touchpoints with the client and on different communication channels.To stay differentiated from others and to have its unique charisma. To keep brand consistency.
Analysis and offering the best suitable pricing strategy and activities. Analysis of current clients database.Ensure that the pricing not only reflects the value of the product and aligns with the overall brand positioning but also meets the market conditions and customer expectations.
Analysis of physical place, geographical coverage.Make adjustments in marketing tactics and product offerings due to cultural differences. In physical locations, the environment can significantly impact customer satisfaction and their overall experience.
Analysis of all possible assets that are related to physical evidence. E.g. digital tools, communication channels, work environment, presentation materials.To create a cohesive and compelling brand narrative, enhance customer experiences, build brand loyalty.
Analysis of people and processes within marketing area, service culture in the organization, compliance with standards and procedures, speed of service, speed of reaction, processes automation, clients complaints, rejection reasons.To create a cohesive and compelling brand narrative, enhance customer experiences, build brand loyalty.
Analysis of advertising, PR and events, direct marketing, promotional activities, personal sales (in B2B, direct sales industry), sponsorship, exhibitions, etc.Ensures that the strategies are in line with the overall marketing objectives and are effectively contributing to the achievement of business goals. Identifying the successful elements of the promotional mix and areas that require enhancement.
Analysis of media consumption of the customer. List of all possible digital and alternative media channels.Direct the tactical execution of campaigns and also align the marketing strategy with consumer behaviour and preferences.
Budget/resources calculation for strategy implementation.It will help to do marketing with forecasted investments.
Business goals revision. Review and update of marketing goals.It helps to better plan all business and marketing activities.
Strategic and tactical recommendations for each digital channel/approach.Provide specialists with better orientation and clearer specifics for their work. Stick to the same strategic vision.
BlockWhy it matters
Creation of funnel based on previously discovered information. Each funnel stage will include information on customer goals, customer thoughts, customer actions, customer pain points, brand goals, interaction channels, communication messages, destination points, KPIs.Such a funnel provides a structured approach to guiding potential customers towards making a purchase while aligning marketing activities with both customer needs and business objectives.
BlockWhy it matters
Compilation of implementation plan with the deadlines.It will help to keep to one direction of work focusing on the one principal goal.
BlockWhy it matters
Setting KPIs for each block of 7P:
> Product
> Price
> Place
> Physical evidence
> People
> Processes
> Promotion		Understand if we are approaching our goal, and what are the potential points of improvement.
BlockWhy it matters
Creation matrix of content ideas for all channels used in a strategic funnel.Provide specialists with better orientation and clearer specifics for their work. Stick to the same strategic vision.
BlockWhy it matters
Implementation guidelines to the profile specialist aligned with general strategy:
> SEO
> PPC
> PR
> E-mail marketing
> Content
> Design and Development
> Sales
> Service Delivery
> Customer Experience
> Product

Provide specialists with better orientation and clearer specifics for their work. Stick to the same strategic vision.

Basic Marketing Instruments Used

PESTL analysis, Porter’s Five Forces framework, Strategic map of competitors, 5M, VRIO, GE (McKinsey) Matrix, SWOT & TOWS, Ansoff strategies, SMART, VBBP, Know-Try-Buy-Served, 7P, SMART.

Review Your Strategy

Let’s discuss which strategic blocks are relevant to your business, how much time their execution will require, and what deliverables you’ll receive.

Book Appointment

I partner with businesses to strengthen

Team Infrastructure and Leadership Capabilities

Marketing Team from Scratch

Experience in creating and managing a broad-profile marketing team of 15+ people from scratch.

Worked in 7+ Organizations

Working in various team structures, management systems, and understanding their effectiveness. Mastery of best practices and tools for team formation, organization of workflows, team management, motivation, and fostering a talented environment.

Pillars of My Leadership Involvement

Management Tools Revision

Review existing management tools and update them to ensure workflows are clear, well-documented, and structured.

Communication Policy Development

Define core communication rules and tools to prevent miscommunication, abandoned tasks, unclear responsibilities, and unnecessary calls.

Growth Program Development for Team Members

Identify growth areas and develop structured career paths for each specialist.

Team Care Process

Implement a system of regular feedback sessions, performance evaluations, personal check-ins, and team-building activities.

Team Structure Review

Assess and adjust the team structure to align with effective management principles.

Leadership Style Identification for Each Specialist

Determine the most suitable leadership approach for each team member — directing, mentoring, delegating, or supporting — based on their competence and motivation level.

Motivation Review

Analyze team motivation drivers and blockers. Provide recommendations and implement strategies to enhance intrinsic motivation.

Onboarding Process Optimization

Design or refine onboarding workflows to ensure new team members integrate smoothly, understand expectations early, and reach productivity faster.

Management Tools Revision

Review existing management tools and update them to ensure workflows are clear, well-documented, and structured.

Communication Policy Development

Define core communication rules and tools to prevent miscommunication, abandoned tasks, unclear responsibilities, and unnecessary calls.

Growth Program Development for Team Members

Identify growth areas and develop structured career paths for each specialist.

Team Care Process

Implement a system of regular feedback sessions, performance evaluations, personal check-ins, and team-building activities.

Team Structure Review

Assess and adjust the team structure to align with effective management principles.

Leadership Style Identification for Each Specialist

Determine the most suitable leadership approach for each team member — directing, mentoring, delegating, or supporting — based on their competence and motivation level.

Motivation Review

Analyze team motivation drivers and blockers. Provide recommendations and implement strategies to enhance intrinsic motivation.

Onboarding Process Optimization

Design or refine onboarding workflows to ensure new team members integrate smoothly, understand expectations early, and reach productivity faster.

Availability & Reporting

My current availability for your project:>32h/week
Reporting:once a week
Accessibility time (EET):From 9 am till 18 pm, Monday – Friday.
Testimonial

What Clients Are Saying

Client’s feedback

★★★★★

Olga brought exceptional clarity and strategic insight to our marketing challenges. She quickly grasped the nuances of our B2B SaaS model and delivered practical, high-impact recommendations across ICP refinement, messaging, funnel optimization, and demand generation. Her advice was grounded in experience and tailored to our specific business stage — not just abstract theory. Highly recommend if you’re looking for a strategic partner who can go beyond analysis and help move the needle.

Check original review on Upwork

Client’s feedback

★★★★★

Olga brings together strategic thinking and hands-on execution. She built quality frameworks that aligned with our services and ensure full GDPR compliance. Her expertise in SEO, PPC and content marketing has noticeably boosted our visibility and lead generation. She uses data to make smart decisions across PPC, website development, and digital growth. She’s also a collaborative leader who unites cross-functional teams to achieve shared goals. Reliable, sharp, and values-driven: Olga is a true asset to any team.

Check original review on LinkedIn

Let’s Schedule a Catch-Up

If You Have Any Question,
Feel Free to Call 123-456-7890

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